Friday, June 22, 2018

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Because we have been waiting for you for a decade

hip-hop puts the internet in it's place

A few months ago I posted a quick blog about Hip-Hop, and how it isn’t dead. This was a response to an article on the Tyee about Hip-Hop, and how it is dead. The above video seems to settle this argument once and for all, and quite eloquently I might add.

(Via Nah Right and Oh Word and every other rap blog)

  1. macacanadian

    Dead or not, it’s out there.

    For me, for a a long time, it’s had no weight. Becoming mainstream, making money, moving units – it just doesn’t matter. None of it speaks to me anymore. Then again I’m old now. Maybe it’s not supposed to.

    Early on it was a fight for the most basic of things. Rap had to prove that it was even music. Then it was a fight for the most basic of rights. Freedom and equality – a voice for a people that didn’t have one. Perhaps the voice that Rock and Roll was supposed to be but it had been co-opted to quickly. Then the fight turned to showing that Hip Hop could make it front and center and shine with a talent and skill that could match other genres.

    Then the fight was gone. Then it was just videos of money falling like snow. Of wet-down streets and glittering lights. Of bikinis on girls that, for the most part, weren’t even getting paid to be there.

    And cars. Oh, were there cars. Bentleys and mercs, beemers and hummers, bikes and anything else that could be leased for the shoot.

    And I couldn’t help but thinking congratulations, you’re now a target market. Branded and happy to be so. The Hip Hop urban demographic is, by far, the most product affiliated and label oriented segment of youth culture.

    What kind of a step up is it though?

    There was a time when branding meant a very different thing to a black man. As a culture, as a people, black people have been murdered and kidnapped, trafficked, enslaved, raped and tortured, set free, segregated and then discriminated against. And now, now you’ve been bought.

    There is a very easy argument to be made that being bought is a far better thing than being enslaved. And it is. Of course it is.

    But the biggest thing to remember about being a target market is that you are still just a target.

    Rap isn’t dead. You can hear it every day. But it’s bloated and heavy. Lost and diffused. It’s like 80’s glam rock and I’ve been wondering when that new sound in Hip Hop will come around the corner and explode all of the things that are corroding Hip Hop. Will there be an urban Cobain? Because 50 Cent looks just like Bret Michaels to me.

    The grills and New Era’s are just the lipstick and teased hair of the new millennium.

    - Aug 17, 05:31 AM

  2. Cameron

    That was fitting.

    - Aug 17, 07:47 AM


    No doubt, but yeah there’s a ton of innovation on the unda. Always has and will be. Always be rappin as long as there are ghettos, b-boys or disenfranchisement.

    - May 11, 04:10 AM

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